Sometimes, we are so focused on off-page optimisation and forget essentials on-page optimisation. Site maps are so important but often overlooked!
A site map page is a dedicated page for hypertext links that are normally found on the footer of websites. A site map is the essential ingredient for search engine robots. A site map, a very good site map will have all the pages of your website on the one page. If done correctly, the robot, once it enters the site map, can visit every page of your entire website.
That is why it is crucial to ensure that the sitemap is prepared in the early stages of website development and some website design companies use the sitemap as a basis to create the website. In this way, all the pages are captured in one go. This means that more of your pages have a higher chance of coming up in search engine results for relevancy.
What do you find in a good site map?
• Provide text links to all pages on the website
• Give a short explanation of each page
• Give your visitors a map so that they can navigate your website easily
• Provide robots access to all pages listed on the sitemap
• Provide important keyword phrases in the site map
A site map’s main benefit is to give visitors an overview of the site’s areas in a single glance by dedicating an entire page. It is exactly like entering a museum and viewing the map so that you know where each exhibit is. A site map gives great visuals and if you are hard pressed for time and want to gain access to information, make sure you use the site map!
Below are a few great examples of site maps: