Search Engine Optimisation Services - SEO Company AUS

Internet Marketing FAQ

What Is SEO ?

SEO is an abbreviation for “Search Engine Optimisation”. It is all about optimising your website for search engines. Search engines such as Google and Bing crawl websites and index them in their own databases. When someone searches for a keyword in the search box of the search engine, the search engine will find the best matching pages based on the pages indexed.

Does my online business need SEO?

The answer is YES if your business is done through the Internet, online. Imagine if you had a shopfront, you would put a sign and do some form of advertising to attract shoppers. This is the same concept for online businesses. If you do not market your business, how will visitors find you in the deep ocean of the www?

I would like you to design my website. What is the next step?

Please call us on 03 9909 7799 or complete the online contact form.

Why hire the services of a professional Internet Marketing Company?

The Internet marketing company has the expertise and knowledge to help your business grow online. They have access to tools and advanced technologies to ensure your website ranks well in search engines and most importantly, stay on the higher page ranks.

What is On-Page Optimisation?

On-page optimisation is all about optimising the webpages on your website. To be truly effective with SEO, we recommend that all pages should be optimised. (Yes, even the contact us page and about us page!) Some important aspects of on-page are paying attention to the page title, the Meta tags, the content, the navigation of the sit and the internal link pages.

What is Off-Page Optimisation?

Off-page optimisation is about marketing your website externally. This may include, link building, submission to directories, submissions to social bookmarking sites, submission to article directories and even participation in relevant forums and chartrooms.

Why did I lose my search engine ranking?

There are dozens of reasons why you can lose your ranking in search engines. The main reasons are you may have duplicate content, using black hat SEO techniques to get to the top of the rankings, some of the links you are relying on have pulled out, your competitors have an edge over you in terms of better content and updated SEO or a major change in the search engine algorithm.

What Is Google Analytics?

Google Analytics is a free service offered by Google that generates detailed reports on visitor movements, traffic source, top landing pages, top exit pages, where visitors have come from and much more. This is a necessary tracking source for online businesses.

Can you guarantee Page 1 rankings?

Nobody can guarantee a number #1 position or specific ranking for your site for a given keyword phrase. There are simply too many factors beyond anyone's control.

How long before my SEO results kick in?

This can take anywhere from a few weeks to a few months. There are many different SEO tools and resources out there to show results much quicker but beware of the high cost and ensure white hat SEO is practised.

Can I ever find out how much traffic my competitor receives?

It is not possible as you will require the log files statistics that no competitor will reveal. However, it is legal to get competitive analysis that is what some companies such as Shivam offer.