SEARCH ENGINE OPTIMISATION

Search Engine Optimisation

Process

Every client has different needs when it comes to Search Engine Marketing but many of the steps are very similar. We follow fixed processes and add tailored steps to ensure maximum website exposure on the Internet.

Our Search Engine Optimisation Methodology comprises of following steps:

Step 1 Deciding Outcome – Initial Consultation

Identifying your campaign outcome is the first step in the process. We will guide you in the right direction once we have understood your Internet Marketing goal.

Step 2 Keyword research and target list preparation

Finding the right keywords determines the success of any search engine marketing campaign. With all the information gathered in the previous steps and some advanced software tools we outline the list of targeted keywords, and agreed on a mutual basis.

Step 3 Competition Analysis

Based on the above information, we will perform a competitor analysis to find out what their strategies are and how they run their campaigns. This will enable us to find out:

Step 4 Website Optimisation and Content Improvement

It is time to utilise all the knowledge about your business and your current website structure and start utilising them within the web page.

Step 5 Submission to Search Engines

This is the time to submit your website. We submit your website to different search engines with focus on the most popular search engines. We will submit your website to 150+ search engines to give you total coverage. We take extra care while submitting to search engines so that you achieve maximum result.

Step 6 Directory Submissions

We will carry out targeted submissions to relevant directories from our growing list of 2500+ directories. This will give your website unfair advantage over your competition.

Step 7 Link Building Campaign

Our team of experts will conduct extensive research on the Internet to find relevant affinity websites.

Step 8 Rank Reporting ,Monitoring and Optimising

At this point, your ranking is already going up and you should start to see some real improvement in traffic. Usually it takes around 3 months to see the full benefit of this process. We will send you regular reports and keep you updated on progress of your campaign. We will also upload all reports on our Campaign management website so you can refer to them at any time and check on the progress.

We will also constantly monitor your website and traffic patterns the duration of contract and constantly optimising your website in order to keep your search engine ranking higher. We provide detailed traffic reports which include page views, visits by day and most visited pages. All our packages include customised reporting and analysis.

Reporting

Our reports are intended to give you a thorough and proper understanding about the present state of your website and what is required for a well deserved entry into the very elite club of top ten positions on the search engine.

We provide many reports along the way to engage the client in the website optimisation process. Some of the reports are:

Search Engine Position Report

This report identifies your current position on all major search engines (based on keywords). This report provides you with the total understanding of your website position on all major search engines based on keywords.

Competition Analysis Report

The most effective way to handle your competition is to always stay one step ahead. Our competition analysis report will give you a big insight into the strategies employed by your competition in relation to keyword targeting, link building and at times their strategies with other internet marketing tools. This report will empower you to identify the problem areas in relation to your position against your competition.